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Promoting pharmaceutical products on the Russian market
with guaranteed sales targets
SOCIAL MEDIA
BIG WIN - A NEW APPROACH TO PARTNERSHIP
Наращиваем рыночную долю и знание бренда
Выполняем план продаж в упаковках и в рублях
Достигаем необходимого уровня дистрибуции
Building market share and brand knowledge
Reaching sales targets in packages and rubles
Reaching the required level of distribution
"Selectum" - Center for Industry Solutions for Pharmaceutical Companies
Brand promotion in the format of strategic partnership for 3-5 years
Brand promotion in the format of strategic partnership for 3-5 years
Analytics and econometric modelling
Analytics and econometric modelling
Building distribution in out-of-contract pharmacy chains
Building distribution in out-of-contract pharmacy chains
Form of cooperation with pharmaceutical companies, which gives the manufacturer a guarantee of achieving the sales plan within the agreed promotional budget
Form of cooperation with pharmaceutical companies, which gives the manufacturer a guarantee of achieving the sales plan within the agreed promotional budget
In-depth product and category analytics based on analytical databases. Econometric model for sales forecasts taking into account market factors, trends, seasonality and possible level of investment
In-depth product and category analytics based on analytical databases. Econometric model for sales forecasts taking into account market factors, trends, seasonality and possible level of investment
This area helps pharmaceutical companies significantly increase their distribution and sales in the background market
This area helps pharmaceutical companies significantly increase their distribution and sales in the background market
Our services for pharmaceutical companies
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Products for strategic partnerships from pharmaceutical manufacturers
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Not promoted according to compliance regulations
Lacking internal resources and external investments
Excluded from manufacturer’s portfolio by nosology
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Only entering the market with a risky sales plan
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Direct competitors within the portfolio of one company
Are in a "stagnant" life cycle and do not respond to marketing initiatives from the manufacturer
The Selectum Industry Solutions Center is an ecosystem that addresses the new challenges of the modern pharmaceutical market
Guarantees purchase within the scope of the contract and timely payment
Has international expertise
Is a leader in B2C communication
Is a buying partner for transparent media (TV and Digital) purchases for the final consumer
Has the largest base of physicians and pharmacy workers, remote communication infrastructure, KOL management, and its own base of 250 medical representatives
Produces special content
Keeps and maintains stocks at the branches
Carries out efficient TMAs
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Distributor
RX CODE Agency
Okkam Communications Group
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Receives guaranteed purchases and a transparent marketing and sales management system
Selectum
Receives portfolio development and privileged customer relationship
WIN WIN
Receives % from exceeding sales KPIs
Producer
Distributor
WIN WIN
Selectum Industry Solutions Center: A New Approach to Partnership
We work with leading partners across Russia
